As of today, we're launching some features in DemDash that will make it easier for supporters of a campaign or group sign up easily and share their support. You could do this before, but we hadn't quite ironed out the usability flow. It's still not perfect, but it is much easier: it only takes four clicks to get to the shareable page now.
The value of DemDash for end-users is (we think) pretty clear. If you're an activist, DemDash is a force multiplier: it's the easiest, clearest and fastest way to let your social network know about the candidates and propositions you believe in. And for ordinary voters, it's a way to find out what's going to be on the ballot, who represents you currently and to connect with groups and friends who you trust. But these new changes are a big improvement for making DemDash valuable for campaigns, too.
There are lots of reasons we think campaigns will want to put a link to their DemDash profiles on their sites and include it in their email blasts. Mainly it comes down to one simple thing. DemDash is a tool that empowers campaign supporters to generate not just impressions, but the highest-quality, most effective impressions can get: those based on social ties.
We realize this approach is not a fit with every campaign - there are still plenty of campaigns out there that don't see empowering their supporters as a helpful tactic. But the best campaigns are decided on big issues. They draw a clear different direction for the country, state or locality that you want to represent. This is why we're working so hard to build a channel for campaigns that is sociable, effective and polite.
We have a lot more features in mind that are going to make this even more helpful for campaigns in future cycles, but you can get started using it to generate social impressions now. If you'd like to try it out for a campaign you're working with, there is a little setup we need to do in the database first for now. So let us know either on twitter or via email at feedback at demdash dot us. We're looking forward to working with you and to building a stronger democracy!